Food

ShopRite and American Bone Health launch Calcium Challenge

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by Michael Sneff, The Mercury

ShopRite Supermarkets and American Bone Health have partnered together to offer a free interactive event to educate shoppers about the health benefits of eating dairy and calcium-rich foods, according to a recent press release.

“The Calcium Challenge” will be hosted at select ShopRite supermarkets during the month of June, and led by the grocer’s team of registered retail dietitians.

The challenge will feature a variety of in-store events such as trivia-based card games, product samples, handouts and coupons.

“While most people are aware that calcium is a mineral that makes our bones strong, many of our customers are unsure of exactly how much calcium they need to meet their daily suggested requirements,” said Stephanie Perez, retail dietitian supervisor at ShopRite. “By hosting an in-store event such as The Calcium Challenge, we can work with American Bone Health to educate our shoppers about calcium’s benefits and inspire them to incorporate calcium-rich foods into their diets.”

The press releases stated that many shoppers are confused about where to find the best sources of calcium for themselves and their families.”

In addition to American Bone Health, the event is also being supported by Cabot Creamery Co-operative, LACTAID® Brand, and the American Dairy Association North

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American Bone Helth Challenge Logo (via American Bone Health.org)

East.

Chelsea Newberg, BML Public Relations for ShopRite, said that the goal of the Calcium Challenge is to clearly convey the importance of enjoying calcium-rich foods and products, and how much calcium is needed to meet the suggested daily requirements and how to incorporate calcium-rich foods into our diets.

“When we speak with consumers, most of their questions are about calcium,” said Kathleen Cody, executive director of American Bone Health.

Cody said that studies show that only about 25 percent of Americans meet their recommended daily allowance of calcium every day.

“There is a real and pressing need to educate consumers about the importance of calcium. We’re looking forward to working with ShopRite’s team of in-store dietitians to clearly convey the importance of enjoying calcium-rich foods and products in our diets,” Cody said.

For information on when The Calcium Challenge will be taking place at a ShopRite near you, visit ShopRite.com or contact 1-800-ShopRite to find an in-store dietitian in your area.

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