Submitted Photo Joel Caldwell for RBX Active. A model wears RBX Active clothing from head to toe while posing for a photo. The fitness brand sells clothing for men, women and children.
Active wear like sweat shirts, yoga pants and leggings are no longer just for working out but have evolved into clothing for everyday activities. Allyssa Manning is the marketing director for RBX Active, a New York-based fitness brand.
“We’re really driven by that idea that people should look and feel their best and they shouldn’t be embarrassed about their active wear,” she said.
Manning said fitness clothing is more than a trend but is now part of a lifestyle. She said the popularity of active wear is part of a shift where people are being more health conscious and taking steps toward a more active life. She said today’s fitness clothing, especially for women, is very stylish so they can be worn just about anywhere.
“You’re wearing them to go get coffee. You’re wearing them to go to the grocery store. You’re wearing them to school and you’re wearing them to class,” Manning said.
She said active is now considered very fashionable. People care about having up-to-date stylish fitness items including clothes and it helps motivate them to make healthy changes, she explained.
“When they make that small investment (in clothes), it’s kind of a promise to yourself that you’re going to make other small baby steps,” Manning said.
A study conducted at Northwestern University of Illinois and published in a 2012 article of the Journal of Experimental Social found that the clothes people wear can affect the way people think. According to the article, the term “enclothed cognition” describes “the systematic influence that clothes have on the wearer’s psychological processes.” An experiment found that people who wore a lab coat were more attentive than those that didn’t supporting the idea of “enclothed cognition.”
Whether it’s because wearing fitness apparel makes people want to exercise more or it’s now a trendy, fashionable style, retail stores that focus on active wear is becoming very common locally.
RBX Active, which stands for Rugged Bear X-treme,” recently opened a store at the Philadelphia Premium Outlets in Limerick. The store has active clothes for men, children and women including plus-sizes. The local outlet store also sells fitness accessories like watches, yoga mats and resistance bands.
Manning said RBX founder and CEO Eli Yedid created the brand as an extension of his children’s lifestye brand, The Rugged Bear. The core-mission of RBX Active is “to make fitness and a healthy lifestyle accessible to all,” Manning said. She said the goal is that people feel happy and refreshed with they put on RBX clothing and that affordability isn’t a barrier to people’s fitness goals.
Founder Eli Yedid said “RBX is the antidote to the ‘fitness is a luxury’ trend. We believe that everyone has the right to feel confident about the way that they look, and that feelings shouldn’t cost an arm and a leg.”
For more about RBX Activie, visit the website at www.rbxactive.com.
Additional active wear options are found in the region. For example:
- Katie K. Active is a Reading-based company that sells fitness clothing for women. The brand provides women with active wear that is stylish, trendy and fashionable according to the company’s website. Clothing sizes range from small to 3X. For more about the brand, visit the website at katiekactive.com or the Facebook page www.facebook.com/KatieKActive.
- Athleta is a fitness brand that designs trendy sportswear and accessories for women. The brand is focused on the women athlete but also has options for girls. Sizes range from small to 2X. There’s a store located at 501 Wilmington Pike, Glen Mills. For more information, visit the website at athleta.gap.com.